Flytxt enhances Big Data analytics using Intel Distribution software


Trivandrum: Flytxt, the Technopark, Trivandrum based provider of Big Data powered solutions to Communication Service Providers (CSPs) that enables them to derive economic value from their data, has announced that it will integrate the Intel® Distribution for Apache Hadoop software (Intel® Distribution) with their proprietary Big Data Platforms.

Flytxt provides Big Data analytics powered solutions to CSPs targeted at enhancing revenue, reducing churn, increasing customer loyalty and generating new revenue streams from mobile marketing and advertising. Through these solutions, Flytxt strives to generate 10-15% impact on operators’ top line. The company has already deployed its platform across 29 operators spread across 22 countries, serving a total subscriber base of 400 million, and generating $250 million incremental revenue so far.

Commenting on the partnership, Prateek Kapadia, CTO, Flytxt, said, “Flytxt harnesses large amounts of Operator data to provide accurate and real-time subscriber insights, recommendation and actions, which enable operators to arrive at critical business decisions.” Discussing the objective behind choosing the Intel Distribution, he added “We are committed to continuous technology enhancements that augment our offerings to make them faster, more efficient and reliable. We find the Intel Distribution complementing our Big Data architecture as it provides us with high standards of performance and manageability required by our machine learning, ELT and online event processing clusters.”

“The Intel Distribution has addressed some of the world’s largest data analysis and querying usage models in telecommunication industry. In combination with the Flytxt software stack, Intel distribution provides a proven technology platform to enable operators to optimize existing revenue and to generate new revenue streams“,” said Girish Juneja, GM, Intel’s Big Data Software.

Through its Big Data analytics powered platform, Flytxt not only helps operators to derive usage patterns and insights by aggregating and analysing huge volumes of data, but also to take timely action and recommendation to enable real-time contextual marketing. The company offers Revenue Enhancement, Customer Retention, Intent Management and Mobile Advertising solutions to operators for optimizing revenue, customer satisfaction and harnessing new revenue streams. Flytxt offers a unique service delivery model combining Big Data technology; marketing consulting and execution to enable operators generate incremental revenue and increase customer satisfaction.

Kerala IT News


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