Vodafone slashes Mobile Internet charges as Diwali bonanza

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New Delhi: Vodafone India, one of India’s leading telecommunications service providers, has announced a massive 80% price cut in charges for its Mobile Internet customers across the country. This rate would be applicable from November 1, 2013 for all pre-paid and post-paid customers on 2G on a ‘Pay as you Go’ basis.

Initially launched in three circles – Karnataka, UP West and Madhya Pradesh & Chhattisgarh, in mid-June, this attractive and lowest mobile internet charge is now being rolled out pan India.

According to a release, the rate cut from 10p/10KB to 2p/10KB will make the Internet more affordable for customers who use mobile internet in a limited way. These new ‘Pay as you Go’ rates, which are the same for both 2G and 3G, are the lowest in market, making them extremely attractive for all customers across the country.

Additionally, when a Mobile Internet customer roams anywhere in India on Vodafone, he/she is charged like home rates for Mobile Internet which means Mobile Internet charges remain the same as home rates while roaming nationally.

Vivek Mathur, Chief Commercial Officer, Vodafone India said, “This 80% reduction in Mobile Internet charges for customers using 2G is an important step in our strategy to drive mobile internet and we are confident that this move will facilitate in faster adoption and better usage.”

As part of its strategy to democratize data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.

Kerala IT News

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