Flytxt’s mADmart wins Aegis Graham Bell Award


Trivandrum: Flytxt, the Technopark, Trivandrum based Big Data Analytics powered customer experience, revenue management and mobile advertising solution provider for Telecom Operators, has won the Aegis Graham Bell award for their unique multi-operator anchored mobile advertising market place, mADmart.

This two-sided business model connects brands and advertisers to mobile subscribers directly, ensuring a new revenue stream for operators while delivering better ROI to advertisers. Aegis Graham Bell award, an initiative of Aegis School of Business in partnership with COAI and PwC, is one of the best known global recognitions in the field of TIME (Telecom, Internet, Media and Entertainment).

In a statement, Abhay Doshi, VP – Product & Marketing, Flytxt said, “We believe that mobile operators can transform the mobile advertising ecosystem with their superior reach and in-depth consumer insights. We thank the Aegis Graham Bell award jury for recognizing this multi-operator anchored mobile advertising ecosystem that will benefit all the players in the advertising ecosystem”.

mADmart transforms mobile operators to become media owners enabling brands to directly engage with subscribers. On the other side, brands and agencies can leverage operator’s multi-channel inventory and consumer insights for sending relevant offers to consumers. Consumers will also benefit as they will receive only relevant offers and ads. mADmart has run campaigns for big brand names like Samsung, P&G and Marico. This unique ad market place is powered by QREDA, the Big Data Analytics powered multi-channel mobile advertising platform from Flytxt.

Flytxt enables mobile operators to derive measurable economic value from subscriber data. Flytxt combines data science, decision science and impact focused execution services to capture and realize economic value for their customers. The unique Consulting, Technology, Outsourcing (CTE) based service delivery model provides impact focused business consulting and execution services bundled with technology to enable marketers run marketing programs for increasing revenue, reducing churn, enhancing loyalty, improving margin and creating new revenue stream.

Flytxt’s closed loop integrated real-time platforms are deployed with leading operators across APAC and EMEA, serving more than 400 Million subscribers and has generated around $250Million incremental revenue for operators till now.

Kerala IT News


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