Tata Elxsi to showcase innovation solutions at IBC 2013


Bangalore: Tata Elxsi is showcasing an array of powerful and innovative solutions at IBC, 2013 from September 13-17 in Amsterdam, Netherlands. New capabilities being previewed at the show include support for the next generation solutions on RDK, Media Asset Management solutions, Operator applications and next generation video compression for Broadcast via HEVC.

Tata Elxsi works with leading MSOs, Content Providers / Studios, Equipment manufacturers, Software and Silicon vendors, helping them to bring new and innovative products and services to market at reduced cost and time. Tata Elxsi services encompass Strategy and Technology Consulting, Product Engineering, Testing Automation and Maintenance. The company will be showcasing demos of different applications for Home Security, E-Commerce and Interactive Content Delivery at IBC.

RDK solutions: As a RDK system integration partner of Comcast, Tata Elxsi is actively working with MSOs to help them strategise, plan and support deployment of RDK based solutions, including support for OEMs and SoC vendors. We are showcasing our next generation RDK Home Gateway, integrated with our latest HTML5 Application framework and a suite of innovative applications.

Media Assets Management: Tata Elxsi’s Media Asset Management Solution that helps MSOs and broadcasters develop, manage and deploy innovative multi-platform OTT applications, is also being showcased at IBC 2013.

HEVC: The new HEVC (High Efficiency Video Coding) standard, significantly improves compression efficiency over the widely deployed AVC (H.264) specification. Tata Elxsi 4K technology ecosystems / Video solutions for ingest & delivery is designed and benchmarked with the world’s best for broadcast quality, lowering delivery and storage costs while enabling higher-quality viewing experiences.

Android based Connected Home solution: Tata Elxsi’s Android based converged gateway solutions addresses the end-user’s increased expectations for media convergence as well as the operator’s need to monetize new and more advanced services such as enhanced search and recommendation. Expanding beyond the traditional living-room TV experience, Tata Elxsi enables seamless convergence of OTT broadcast content and connectivity with other media devices in the home. This gateway also supports secure sharing of media with multiple screens using our second screen application, DRM and DLNA solutions. This is offered as a ready-to-deploy reference solution for OEMs and ODMs. It enables NSPs to extend their reach to multiple video screens while cutting costs by reducing the number of devices in the home.

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